The house reading
A show has no box office. It has a list, and the list is made by people.
No house sells tickets to a show. The invitation is personal, it comes from the press office or the maison itself, and it rests on a relationship built over years. That is why the WAYFARER editorial origin matters more here than anywhere else: the desk has covered shows since 2013.
Inside the room, the seat changes everything. Front row puts the runway a metre away and your photograph in circulation. Second row still sees it all. Standing is a different experience, and that is worth saying before, not after. We agree the seat in writing, within what each house allows.
Capitals
Paris, Milan, London, New York
Also in Brazil
São Paulo Fashion Week
Lead time
4 to 12 months
Party size
1 to 4
What we arrange
- Named invitation to the show
- Your seat in the room, agreed beforehand
- Access to the brand showroom
- The dinner or party that night
- A hotel ten minutes from the venue
What we say upfront
Front row is the house decision, never ours. When it is not secured we offer second row or standing plainly, rather than promising what we do not control.