Wednesday preview
The invitation-only day at both fairs, when works change hands.
InvitationThe house reading
October in London: two fairs in Regent's Park and a whole city turning around art.
From 14 to 18 October, Frieze London and Frieze Masters take over Regent's Park. One shows what is being made now; the other spans six thousand years, from antiquity to the modern masters.
Around them, the busiest week on the city's art calendar: the October auctions in Mayfair, gallery openings, collectors' dinners and the major museum shows. WAYFARER builds the trip so you are there on the right days, in the right rooms.
In numbers
One week, the whole city.
2fairs in one park
5days of fair
Mayfairthe October auctions
1itinerary built around you
The access
In on the days that matter.
Preview and VIP
The first days, with the fair quiet and galleries taking their time. This is when the important works are reserved.
Frieze Masters
The sister fair, a short walk away. Ancient and modern art and manuscripts, at a quieter pace.
The week around it
Mayfair auctions, gallery openings and museum shows, fitted into your itinerary.
What WAYFARER arranges
Three ways to live the week.
Three nights
The preview days
Arrive before opening, two unhurried days at the fair and a well-chosen dinner in Mayfair.
Six nights
The full week
Frieze, Masters, the auctions and the galleries, with a driver and a schedule that leaves room for the unexpected.
Bespoke
For collectors
Specialist-led visits, gallery introductions and private dinners, built around what you are looking for.
Hotel, access, transfers and reservations arranged by WAYFARER. Flights separate, at the best fares.
Where to stay
Mayfair, Knightsbridge and Marylebone.
- Claridge'sThe art deco classic of Mayfair, a few blocks from the auction houses.
- The ConnaughtDiscreet, with one of the best bars in town.
- The LanesboroughOn Hyde Park Corner, with a butler for every room.
- Rosewood LondonIn Holborn, in an Edwardian palace with its own courtyard.
- Chiltern FirehouseIn Marylebone, near the park, the social address of the week.
The difference
What changes with WAYFARER.
01
The right days
We plan the trip around the preview, not the crowded weekend.
02
The right rooms
Fair, auctions and galleries stitched into one itinerary, with no time lost in between.
03
A table held
The week's hardest dinners, settled before you fly.
04
One contact
One person handling everything, from landing at Heathrow to the last day.
What is at stake
Two fairs, one park, and the whole of London around them.
Frieze is not one fair but two, in tents at opposite ends of The Regent’s Park, a fifteen-minute walk apart. Frieze London brings together around 160 galleries of contemporary art made from 2000 onwards. Frieze Masters shows what came before, from antiquities to twentieth-century icons. Together they pass 60,000 visitors.
Wednesday is the day
The opening is invitation only, 11am to 7pm. It is when works change hands. Anyone arriving on Thursday finds red dots on the best walls.
Masters is the calmer one
Same week, same park, different crowd. For anyone collecting the twentieth century, it holds the better conversations and the slower pace.
The city moves with it
PAD London runs the same week in Berkeley Square, and the Mayfair and St James’s galleries open in sequence. The fair is the centre, not the limit.
Access
What is settled by invitation, not at a box office.
Public-day tickets are sold online. The rest is not. The list below is what we arrange end to end.
Frieze Masters alongside
Combined access to both tents, with the transfer between them handled.
FairsA dealer at your side
Someone who knows the galleries and what has already sold before you walk into the tent.
GuidanceDinners and private views
The gallery and auction-house nights that run in parallel and are never announced.
NightPAD London
The design and decorative arts fair in Berkeley Square, the same week.
DesignMayfair and St James’s
A route of galleries and studios built around what you collect.
CityHotel and table
The addresses that fill during Frieze week, and the table that does not appear in the app.
StayWe arrange every one of these categories, and confirm in writing what is already secured before any payment. Interest, figures and names do not circulate.
The London week
The fair is the centre. The week is what you buy.
Frieze does not happen alone. The same week, London holds PAD in Berkeley Square, the auction houses’ evening sales, the Mayfair and St James’s openings and the dinners that are never announced. Building the trip around the tent alone misses half of it.
Monday and Tuesday 12 and 13
The city warms up
Gallery openings in Mayfair and Cork Street, and PAD going up in Berkeley Square. Smaller dinners, easier to get into.
GalleriesTuesday 13
PAD London opens
Design and decorative arts, twentieth century to contemporary, ten minutes from Frieze. It closes on the 18th.
DesignWednesday 14
The invitation preview
Frieze London and Frieze Masters, 11am to 7pm, guests only. The day works change hands.
FairsWednesday and Thursday night
The evening sales
The auction houses concentrate modern and contemporary sales in fair week. Entry by prior registration.
AuctionsFriday to Sunday 16 to 18
The open days
Both tents at full pace, and the galleries at their busiest of the year.
CityWhere to stay, eat and look
Mayfair solves the whole week on foot.
The stay
- Claridge’s, the art week address
- The Connaught, quieter, same block
- The Beaumont, art deco, for less traffic
- A house in Marylebone, for groups or longer stays
The table
- Scott’s and The Ritz, for lunch between fair and galleries
- Chiltern Firehouse and Sexy Fish, for the night
- Mount St. Restaurant, above the gallery, with the collection on the walls
- Booked weeks ahead, not days
Beyond the tent
- Frieze Sculpture, outdoors in the park, free
- Mayfair and St James’s, on a route built around what you collect
- Studios and private collections, when the artist allows
- PAD, for anyone buying design as well as art
There is still time
Three weeks out, and not everything has closed.
At this point, public-day tickets are still sold online. A preview invitation, a Mayfair table and a room at Claridge’s are another conversation, and they depend on who already has the relationship. We put in writing what is secured before any payment.
Todaya Mayfair hotel, while a good category is left
By 6 Octobertables for the Wednesday and Thursday nights
By 10 Octoberpreview invitations and auction registration
After thatwhatever is left, with less choice
Five days, and what each one gives you.
Wednesday 14 October
Invitation-only preview
11am to 7pm at both fairs. The day of sales and of the conversations that set the week.
Thursday 15 October
Members’ preview and public opening
11am to 1pm for guests and members; general admission after that. At Frieze London the public goes in until 5pm.
Friday 16 October
The full day
Both fairs, 11am to 7pm. The best day to see everything properly, once the rush of selling has passed.
Saturday 17 October
The city’s day
Fairs open until 7pm, and the Mayfair galleries at their busiest.
Sunday 18 October
The close
11am to 6pm. The park empties and Frieze Sculpture, outdoors, stays up for weeks more.
Times as published by the fair. Frieze Sculpture, between the two tents, is free and stands well beyond the fair week.
How it works
Three steps to a proposal.
01
You tell us the date, how many are travelling and what you would like to see.
02
We check real availability of access, hotel and table, and send the proposal in writing.
03
We adjust until it is right. Only then is there a booking and payment.
Reply within 24 business hours
Proposal with no obligation
Service in Portuguese and English
Frequently asked
Before you write.
Is access secured?
It depends on the date and on what you want. In the proposal we confirm in writing only what is already secured. When something still rests with third parties, we say so plainly rather than promise it.
What does it cost?
There is no price list, because each trip is built once. The figure depends on the access category, the stay and the number of guests. The proposal itemises everything, with no obligation.
Can I bring a group?
Yes. Groups change the logistics and sometimes open doors that do not exist for two people: a whole house, a private table, a boat. Tell us the number when you write.
What if the date changes?
Event calendars change, and that is not ours to control. When they do, we rebuild whatever can be rebuilt and tell you at once what is refundable and what is not, according to each supplier’s rules.
Frieze London 2026
October in London, done right.
Two fairs, one park and a whole city turning around art. We arrange the rest.
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