The house reading
Brands keep their best programmes for the people they already know.
Carmakers, watch houses and fashion maisons run programmes that are never advertised: track days with an instructor, closed launches, factory visits, dinners for thirty clients. There is no sign-up. There is an invitation.
WAYFARER DRIVE has covered these brands for years, and it is that relationship that opens the door. Depending on your interest, we put you in front of the right programme and stay with the conversation. When the invitation does not come, we say so rather than inventing a substitute.
Categories
Automotive, watchmaking, fashion
Where
Europe and Brazil
Lead time
3 to 9 months
Party size
1 to 6
What we arrange
- Driving programme with an instructor
- Invitation to a launch or preview
- Factory or manufacture visit
- A closed brand dinner or event
- Hotel and transfers around it
What we say upfront
A brand invitation is the brand decision. We introduce and follow it through, but we do not promise, and that holds even for the houses we have worked with longest.